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ZPA: Messaging & Positioning
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Next Steps
ZPA: Messaging & Positioning
ZPA Messaging & Positioning enables you to effectively articulate the value of ZPA to customers.
In this course, dive into the buyer personas that care most about ZPA and received qualifying questions to ask along with objection-handling scenarios to help you better position ZPA in a customer conversation.
In addition, learn from customers that have already adopted ZPA and had success with the product, discover the various ZPA Editions and upsell opportunities, and see where the product plays within the competitive landscape.